NZRU Air New Zealand Cup Billboards 

Selection of billboards from an NZRU Air New Zealand Cup campaign. Borrowing from old wartime propaganda posters, the idea was to capitalise on the sense of tribal rivalry that exists between teams. The campaign was extensive and encompassed 14 teams, each with their own billboards, busbacks, posters, and weekly emails.

NZRU Air New Zealand Cup – Placards, Bumper Stickers...

© 2019 by Ben Eady & Jamie Warburton

Manukau