Progressive Supermarket MySpecials eDM/Online Campaign

Progressive Enterprises’ mySpecials is an innovative programme that matches customers with their ideal supermarket specials based on purchasing history. To spearhead the launch and acquisition campaign, we developed a real-time personaliation tool that created customers’ names using a bespoke font, made from everyday grocery items.

5 x Gold RSVP Winner.

© 2019 by Ben Eady & Jamie Warburton