Progressive Supermarket MySpecials eDM/Online Campaign

mySpecials was an innovative programme that matched customers with their ideal supermarket specials based on purchasing history. To spearhead the launch and acquisition campaign, we developed a real-time personalisation tool that created customers’ names using a bespoke font, made from everyday grocery items.

5 x Gold RSVP Winner. Effies Gold Winner.

© 2019 by Ben Eady & Jamie Warburton