GlobalPlus Departure Gate Online
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Website for Bank of New Zealand, GlobalPlus Credit Card. GlobalPlus is New Zealand’s most popular travel rewards credit card, so naturally their incentive for this promotion was an ultimate dream holiday. Obviously this is very well trodden territory. To add interest we decided to make the prize tailored to the viewer's travel personality. They explored a landscape packed with travel metaphors and selected those that appealed to them. After packing their selection into their virtual suitcase, they would be given their particular travel personality breakdown with suggestions on their ultimate prize trip. The site and banners created unprecedented traffic for any BNZ online development.