Friskies Press, Bus-backs
Friskies press, POS & bus backs. Photography was shot in collaboration with Fraser Clements. The Friskies press imagery was used throughout the campaign, including point-of-sale posters and most importantly for creating a path-to-purchase flow with all being applied to bus backs nationwide. It was a requirement that all imagery included: A dominance of the brand colour yellow, specific fresh food cues in various ratios, cat/owner interaction, cat playfulness and references to palatabilty. No easy task.
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