Lloyds Bank – Safe Deposit Boxes campaign
How do you get people to care about a box? That’s what we asked ourselves when Lloyds Bank wanted to get more people using their Safe Deposit Box service. They’re practical, of course, but not really that exciting. To overcome this, we spotlighted the emotional stories of the real people who keep their possessions safe in the boxes. And brought to life the idea that with Lloyds, you can rest assured that your most valued belongings are in safe hands. The integrated campaign ran across OOH, press, digital and social.