BNZ 15 Minute Home Loan TVC (Slow-mo)
Time can be a tricky, abstract concept to convey in 15 seconds. In this case every second of the TVC represents one minute of a home loan approval process. To draw attention to time, we slowed the footage down (Shot beautifully on a Phantom Camera). Ironically this gives the viewer a perception that time is passing quickly (The six million dollar man – slowmo equals fast effect). For anyone who missed it, the tiny lawn leaves no doubt that 15 minutes is a very short time to your loan approved.