A selection of some additional pieces we didn't have the heart to leave out.
BNZ 15 Minute Home Loan TVC (Slow-mo)
Time can be a tricky, abstract concept to convey in 15 seconds. In this case every second of the TVC represents one minute of a home loan approval process. To draw attention to time, we slowed the footage down (Shot beautifully on a Phantom Camera). Ironically this gives the viewer a perception that time is passing quickly (The six million dollar man – slowmo equals fast effect). For anyone who missed it, the tiny lawn leaves no doubt that 15 minutes is a very short time to your loan approved.
Sunday Star Times Hot Wheels TV/Radio
TV and radio. When Sunday Star-Times needed to drive their retail sales, we revved up thousands of Hot Wheels cars. The teeny cars made a huge difference, turning a 17% decline into a 29.1% increase over a period of three weeks. Cheap and cheerful, but very effective.
Placemakers Prostrate Testing Awareness
PlaceMakers, being blokey and all, is a supporter of the Prostate Cancer Foundation. They regularly promote prostate health to their trade market. In this instance, we created a series of 3-D A1 posters, leaflets and ambient pieces (coins) for a builders’ trade conference... the offer was a free on-the-spot prostate blood test.
Mercedes-Benz – Easter Creative
A pair of Easter concepts for the two Mercedes-Benz brands. For Mercedes: confident, premium and intelligent. For smart: fun and accessible, with a touch of cleverness.
Farm Source – Spend your dollars.
Over the years, Fonterra farmers had accrued a lot of loyalty dollars through Farm Source stores. However, their busy lives often meant their Farm Source Dollar wealth sat back of mind or even forgotten in their account. Providing they actually checked their balance, most farmers would be rapt to discover thousands or sometimes tens of thousands of dollars’ worth of credit. This print and POS campaign was designed to keep the message simple – check your balance and you could be pleasantly surprised.
All Blacks MasterCard TVC, Press, POS
All Blacks MasterCard – TVC
CSG Brand Relaunch
CSG was a major technology player hiding in the shadows of their partner brand, Konica Minolta. It had come time to relaunch and bring the brand into the light through a mix of billboard, press and online. The key proposition for these concepts was simple – CSG is the technology partner to take your business into the future.
Agrigate launch video
It's a perfect storm for making life difficult – a minuscule budget, tight turn-around, amateur talent, animals, spring weather and one day to get it right. Launch videos for corporate giants have their stress points – making this stuff look easy doesn't mean it is easy. At the end of it all there is a certain joy knowing that not only is the client happy, but that you’ve managed to pull off something half decent.